— PROJECT NAME

Legendary Journey

— ROLE

Idea, Copywriting

— DATE

2014

In 2014, Turkey didn’t qualify for the World Cup in Brazil. The last time the World Cup was held in Brazil was 64 years ago. Turkey couldn’t go either, not because they didn’t qualify, but because the whole country ran out of money… So Akbank, Turkey’s biggest bank, decided to step in. Using a promotional campaign, they wanted to give everyone in Turkey the chance to realize their dreams. And provide the winners with the opportunity to join the last two surviving members of that legendary team of 1950, as we finally took them to the World Cup in Brazil.