— PROJECT NAME
Priceless Song
— ROLE
Idea, Copywriting,
Song Writing,
Creative Direction
— DATE
2019
Mastercard launched a product that became the only contactless payment system for transportation in Turkey. Our objective was to make people aware, inform and try this new product that no one had ever tried or heard of. In addition, we created an actual music video that conveys the product message throughout its journey.
Here is the original music video and song.