— PROJECT NAME
Screen Time Discount
— ROLE
Idea, Copywriting,
Pr Strategy,
Creative Direction
— DATE
2020
Young people spend more and more time on the internet. A new mobile application is entering their lives daily, and they spend all their time unlimitedly. A new feature showed the time spent on smartphones, and this inspired us to keep this time under control. So we decided to create a campaign with this smartphone feature that would reach young people and encourage them to read books.