— PROJECT NAME
Uncover the Shame
— ROLE
Creative Direction,
Concept, Pr Strategy
— DATE
2019
In Turkey, when women want to buy hygienic pads, the pads are sometimes wrapped with newspapers because some people think anything related to the period is shameful. In the same country, women also face sexism, abuse, violence, and other shameful situations as part of their everyday lives. So we redesigned our packaging with a unique newspaper covered with news on violence against women, sexism, and gender inequality.
