— PROJECT NAME
Calculating Hope
— ROLE
Idea, Copywriting,
Data analysis, Pr Strategy,
Creative Direction
— DATE
2022
For the last two years, Covid 19 has affected the global economy, sports, daily life, and most importantly, our mood. Mastercard, the official sponsor of the UEFA Champions League, wanted to give hope to the world through the Champions League Final 2021. The history of the Champions League is also a history of extraordinary comebacks. So we focused on these legendary comebacks by scientifically calculating the probability of the tournament’s most astonishing comebacks. And we showed that there is hope even in the most challenging moments.
