— PROJECT NAME
Last Selfie
— ROLE
Copywriting
— DATE
2015
When you follow WWF on Snapchat, you get sent a #LastSelfie, a 9 seconds picture of an endangered animal, telling you that this could be the last time you see it. Since Snapchat users have a habit of taking screenshots and sharing them on social media, we even used this as a part of our message (‘’Better take a screenshot, this could be my #LastSelfie’’ says one of the images). In addition, users can take action by sending an SMS to WWF, sharing a screenshot of the snap, or adopting an animal via the WWF website.
