— PROJECT NAME
Dinyakos 2.0
— ROLE
Idea,
Creative Direction
— DATE
2022
In the 1960s, when world-famous football boot brands were not yet in Turkey, more than 90% of the Turkish football players wore a local brand, Dinyakos boots. With the liberalization of imports, global footwear brands entered the market in the following years. Dinyakos couldn’t stand the fierce competition and disappeared. Fifty years later, we recreated Dinyakos in World’s most famous football game, Fifa 2022…
