— PROJECT NAME
Are you sure you are traveling to the same destination as your luggage?
— ROLE
Idea, Copywriting,
Pr Strategy,
Creative Direction
— DATE
2023
Losing luggage is one of the worst things that can happen during a trip, even though we don’t want to think about it. Since there are cities with identical names worldwide, the mathematical chance of your luggage being lost feels inevitable.
By showing users (through Instagram, booking and ticket sites) that there are cities with identical names to the ones they are traveling to, we confront them with this possibility. To motivate them to purchase baggage loss coverage, we create tailor-made content.
