— PROJECT NAME
Henri's Dream
— ROLE
Idea, Copywriting,
Creative Direction
— DATE
2020
The thinking sports magazine “Socrates” was trying to express its curiosity in the history of sports by developing innovative projects. Meanwhile, one of the biggest sporting events, the European Football Championship, which has been held by UEFA since 1960, postponed due to the Covid-19 pandemic. We wanted to create an experience that keeps the excitement of football fans about the tournament alive. To do this, we had to focus on the history of the tournament.
In 1927, the secretary-general of the French Football Federation Henri Delaunay came up with the idea of holding such a tournament. Together with Jules Rimet, he was largely responsible for the creation of the European Football Championship, but he passed away just a few years before the beginning of the first tournament. In memory of him, we decided to turn the UEFA European Football Championship into a trivia board game that takes place in Henry’s mind.
