— PROJECT NAME
My First Match
— ROLE
Idea, Copywriting,
Pr Strategy,
Creative Direction
— DATE
2025
In Türkiye, football is more than just a sport. It’s a story passed down through generations. And for some, that story begins with their very first match. But only 1 in every 10 fans in Türkiye gets to watch their team at the stadium. Distance, costs, and limited accessibility make it difficult to experience a match in person. That’s why Ülker — the number one snack brand that comes to mind when you think of match day — make football more accessible, we turned our sponsorships into a fan-first initiative that brings supporters into their team’s home stadiums.
