— PROJECT NAME
Pepsi Future Lab
— ROLE
Idea, Copywriting,
Pr Strategy,
Creative Direction
— DATE
2016
The long-awaited date has finally arrived… When the DeLorean traveled from the past to the future and landed on October 21, 2015, irrelevant brands started to produce real-time content. Pepsi, which plays a bizarre but iconic role in Back to the Future, needed to differentiate itself in the chaos of real-time marketing. We asked our followers about their technological expectations for 2050. Out of more than 700 ideas submitted on Facebook and Twitter, we selected 14 and turned them into blueprint designs. We then sent these blueprints as special posts, just like it was done back in 1985. Thus, we created a world-first concept, signing off with real time travel marketing.
