— PROJECT NAME
Songs That Keep You Awake
— Role
Idea, Copywriting,
Pr Strategy,
Creative Direction
— DATE
2023
Lack of sleep causes 1 out of 6 drivers to have an accident. It leads to more than 1,500 accidents. It increases crash risk by more than 200%. All of this mostly happens during night drives. We all know earworm songs. They get into our minds and stick to our tongues all day long. Especially when listened to during sleep hours, they keep us awake. We listened to music to support drivers on their night journeys.
