— PROJECT NAME
The Darkest Day
— ROLE
Idea,
Creative Direction
— DATE
2019
Four years ago, one of Turkey’s leading football teams, Fenerbahçe’s bus was ambushed on its way back from an away game, and the shooter/s aimed directly at the driver to kill all of the team. With their driver shot fatally, rest of the crew barely managed to stop the bus and prevented a tragic event. However, the case was closed due to the lack of evidence, and the perpetrators were never found. The assault primarily aimed to destroy the entire club; and the idea was to make everyone literally understand how their lives would change if that assault had succeeded. If fans of the team had seen their lives without their beloved team, maybe then they would’ve understood the true aim of the assault and never let it be forgotten.
