— PROJECT NAME
Radio Spot That Brake
— ROLE
Idea, Copywriting,
Creative Direction
— DATE
2020
Instead of explaining the Active Emergency Brake System feature of Renault Clio 5, we transformed it into an audio experience to differentiate it from the other ads in clutter. Our radio spots were designed in three parts. The first part detects the next brand’s ad. The next brand’s radio spots were on the air in the second part. The third part is our spots pack shot. In this way, we explained the Clio 5's feature uniquely.
