— PROJECT NAME
AI Powered Launch
— ROLE
Idea, Copywriting,
Data Analysis,
Pr Strategy,
Creative Direction
— DATE
2020
Automotive commercials have focused on similar audio and visual codes for a long time. To describe the unique features of Renault Clio 5 couldn’t be possible by creating an advertising campaign that repeats the same cliches. So, we examine the automotive advertising history with AI first, then get rid of all the cliches.
