— PROJECT NAME
Will It Poo On My Car?
— ROLE
Idea, Copywriting,
Pr Strategy, Data Analysis,
Creative Direction
— DATE
2025
The one question every driver secretly asks when they park. Because bird droppings don’t just stain — they burn the paint. They devalue your car. For Turkey's leading insurance search engine, one thing is certain: choosing the right parking spot matters just as much as choosing the right insurance. Generally birds don’t aim for cars. But if you’re parked in the wrong place, nature takes its course — and they poo on your car.
For Istanbul, we turned data into protection. We used Birdbank – The Birds of Istanbul and national bird population databases. And mapped the habitats of the city’s most common bird species. Then we built an AI-powered algorithm. Our algorithm started to make matches in real time using climate and migration data.
